Kampeki Sushi

Kampeki Sushi's rebrand started from a simple idea: some brands don’t need to change, they just need to show who they really are. Known for turning technique into a full-on sensory experience, Kampeki wanted a visual identity that matched its level of excellence without feeling cold or stiff. The result is a light, celebratory design system that invites each customer to experience perfection in their own personal way, making every visit feel like a one-of-a-kind moment.

BRAND STRATEGY / TONE OF VOICE / VISUAL IDENTITY / COLLATERAL

Branding isn’t about changing what works.

It’s about making the experience unforgettable.

Breaking the monotony in a traditional segment. This was the restlessness that led Kampeki Sushi to rethink its identity. Sophisticated, bold, and detail-oriented, the restaurant already offered a remarkable experience. What was missing was a visual expression with the same intensity.

To reposition the brand and translate this vision, we created a system built around messages that complement one another, like a well-composed sequence of dishes. A primary color inspired by the symbolic simplicity of salmon set the tone for an ecosystem of packaging and textures that represent ingredients, awaken the senses, and subtly reflect Japanese aesthetics. A cohesive set that avoids repetition, guiding communication with lightness and personality. Resulting in a distinctive and memorable brand platform.

BRAND IDEA

"Your unique moment" is both the signature line of Kampeki Sushi’s narrative and the

feeling that guides the entire project. "Kampeki" (完璧), in Japanese, means perfection.

Throughout the process, we asked ourselves: how can we celebrate this idea

of perfection without falling into rigidity or technical coldness? How can we translate

it into something sensitive, light, and celebratory?

We came to the conclusion that perfection is not something you impose. It can only be perceived by those who experience it. It is personal, subjective, intimate. That is why we created an identity that invites each customer to feel and make that moment their unique moment.

CONCLUSION

Everything was already there. In the ingredients, the gestures, the experience. Bringing greater relevance to a brand like Kampeki means interpreting and transforming. It’s about translating delivery into language, with a visual system that expresses flavor through texture, essence through color, and presence through form.

BLANK® DESIGN STUDIO

Creative director: Erik Marchetti
Design Team: Marcelo Marconi, Giovanni Tramontini, Pedro Munhoz and Nicole Viana

Illustrations: Marcelo Marconi

Strategy: Erik Marchetti and Pedro Munhoz
Case Development: Pedro Munhoz

Production: Fernanda Finkelstein and Pedro Munhoz
Photography: Peri Ornellas and Birô Films

Photography Retouch: Patrícia Thiesen

Contact:
hi@blankdesign.studio

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